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Marco Polo Hotel, Nivel Hills Lahug, Cebu City |
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Encouraged by an impressive
export sales in the first quarter of 1990, thirty (30) small exporters
initiated the move to organize themselves with the support of the
Department of Trade and Industry - Cebu Provincial Office (DTI-CPO).
In 1991, the Cebu Gifts, Toys
and Houseware Manufacturers and Exporters Association, Inc. (Cebu-GTH)
was registered
with the Securities and Exchange Commission (SEC). The organization’s
theme at that
time was to “”.
It adopted various program to strengthen the
organization and preserve the gains achieved by the sector.
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| CEBU-GIFTS
TOYS and HOUSEWARES MANUFACTURERS and EXPORTERS’ ASSOCIATION.
(CEBU-GTH) |
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is a non-stock,
non-profit organization registered with the Securities and Exchange
Commission (SEC) in October 16, 1991. |
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a strong organization
with motivated members and provides services for the development
of the sector as a major source of world-class products |
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| A number of members are major sources
of popular stores and importers from USA, Canada, Japan, Australia,
Italy, Germany and Netherlands |
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| YEAR |
NO.
OF MEMBERS |
GROWTH |
| 1995 |
24 |
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| 2000 |
41 |
54% |
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| 2003 |
71 |
75% |
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| 2005 |
76 |
80% |
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| PRODUCT
LINES |
NO.
OF MEMBERS |
PERCENTAGE |
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| 1. Gift Items |
20 |
28.0% |
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| 2. Houseware
(baskets, etc.) |
70 |
24% |
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| 3. Home Furnishings/Accent
Pieces |
35 |
42.2% |
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| 4. Toys (Soft
& Wooden) |
3 |
4.2% |
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| 5. Support
Sector |
1 |
1.2% |
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| Cebu-GTH members has an estimated
direct and indirect labor force (including raw materials suppliers)
of more than 25,000 spread all over Cebu and the neighboring provinces
like Bohol, Negros, Leyte, Panay Island, Romblon, Davao, Surigao and
the Southern Tagalog provinces. |
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Active and supportive
members |
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Committed and
outstanding officers and board members |
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Competent Secretariat |
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Institutionalized
services |
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Recognized and
accredited as an industry association by trade fair organizers
like Center for International Trade Exhibitions and Missions
(CITEM), HTDC, KENFAIR (trade fair organizers in Hong Kong),
GLM |
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Acknowledged
by government agencies and private institutions
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| Department of Trade
and Industry |
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| Department of Science
and Technology |
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| Technical Education
and Skills Development Authority |
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| Department of Labor
and Employment |
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| Local Government Unit
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| Canadian Executive Office
Organization |
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| Cebu Chamber of Commerce
and Industry |
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| Confederation of Philippine Exporters Cebu Inc |
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| Cebu Furniture and Industries Foundation, Inc. |
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| Fashion Accessories Manufacturers and Exporters |
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| European Chamber of
Commerce in the Philippines |
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| Gone are the days when the gifts,
toys and housewares (GTH) industry lagged behind other industry earners.
The GTH industry is a potent tool for the province’s economic development
especially in generating foreign exchange and employment. |
| The gifts, toys and housewares industry’s
advantage lies in the inherent creativity of its craftsmen, the availability
of a wide range of indigenous raw materials which environment-friendly
and ready access to a highly skilled, highly trainable and professional
work force, aggressive and highly competent entrepreneurs, a very
advanced infrastructure compared to other regions in the country. |
| Given all those advantages, Cebu
is committed to become a top supplier of gifts, toys and housewares
items in the world market. Cebu’s GTH envisions itself as one of the
fastest growing pillars of the province’s consumer-manufactured goods
sector. The industry aims to capture the medium and high-end niche
of the world market by maintaining its design superiority and enhancing
product quality and competitiveness. |
| Recognizing the emerging consciousness
of consumers worldwide who had become more discriminating, Cebu’s
GTH industry is confident that the inherent creativity and high degree
of craftsmanship of its workers would strengthen its hold in the world
market. |
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